A political tactic commonly used in the recent era is misdirection. The administration in power performs an act or acts which would represent a major 'success' in the political sphere. The opposing party, either directly or indirectly, provides a media controversy designed to create negative publicity. The negative publicity overshadows or 'misdirects' public attention from the policy success of the person or party in power. The bad publicity results in a decrease in popularity of the party in power among the general public, despite major policy successes. Another, similar tactic is to introduce the negative media story one or two days before an election or vote. This provides enough time to build a negative reaction, while leaving the opponent inadequate time to counter or nullify the negative story.
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